Interviews and meetings occurred before the development of the Associa book, involving executives, print book designers, and project managers, where gathered information outlined site development requirements, with a focus on the current navigation orientation as the main request from both shareholders and executives, and a specific requirement from book designers for users to download the Associa book from the site.
During the exploration session, data was collected from email surveys and current user data, which was then utilized to construct personas. A low-fidelity prototype was generated for the initial review session, where the creative director and peers assessed the design. Following the executive review, notes of their suggested changes were incorporated. Finally, at this stage of the process, a high-fidelity prototype was developed after incorporating the noted changes.
Following the development of the microsite in Webflow, a staging link was distributed to peers, directors, and certain board members, all of whom tested the site within Associa's virtual computer system and on PCs.
User feedback highlighted issues with the appearance of text in the virtual computer, leading to the resolution of the problem. Ongoing changes to the microsite are driven by executive and peer feedback, with the possibility of future content additions as Associa continues to expand.
The navigation is positioned at the top right side of the site, enabling users to easily navigate to content. The style of the navigation is intentionally designed to mirror the table of contents in the printed Associa Book.
A CTA at the bottom of the site provides users with a download button. Users can download a PDF of the Associa book.