I'm Isabel a
Product Design Lead
As a Product Design Lead working on a variety of projects, empathy, and user-centered design is my priority. Through user data, I aim to help others through user experience. Creating accessible designs with simple user tasks.
Mentorship is also a priority of mine. Providing my peers with the resources they need to succeed in their careers and explore new design methods.
If you catch me outside of work, I'm an illustrator and artist, reading psychology and social behavior literature. I also write and illustrate children's books in my spare time.
Design Philosophy
⚖️
Ethics
I prioritize ethical UX, using empathy to understand user impact and acknowledging the dynamic nature of design.
♥️
Inclusivity
Emphasizing inclusivity, I craft accessible, culturally sensitive interfaces for a welcoming user experience.
👩🏻🏫
Continuous Learning
Dedicated to aiding and contributing through design, I actively explore diverse resources, always striving to learn and enhance my skills.
🎨
Creativity
Aiming for minimalist, practical designs, I blend creativity from color and art, infusing vibrancy through digital art elements.
Experience
homegenius
2024
As Senior Product Designer at Homegenius, I led UX research and strategy, developing product solutions that enhanced user experience and business strategy. I also mentored designers and cultivated a collaborative work environment.
WebMD
2022-Present
Lead design team of 4 through continuous discovery, user testing, case studies, and persona development for engaging accessible customer experiences. Leading design teams through end-to end design process. Designs strategy & workshops.
Associa
2016-2022
Experienced lead UX designer adept at guiding teams through agile methodology, establishing best practices, and mentoring for multi-platform product design across diverse customer touch points.
Independent Contractor
2014-2016
Product design for various companies. Contracted work.